Which innovative digital marketing strategy did Radiohead pioneer in 2007 that revolutionized music distribution and direct artist-to-fan relationships?

The music industry has undergone massive transformation with digital marketing becoming essential for artists and labels alike. From streaming platform algorithms to social media campaigns that launch chart-toppers, digital marketing strategies make or break music careers today. Test your knowledge about a groundbreaking digital marketing innovation that changed how musicians connect with fans and promote their work.

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• The 'pay-what-you-want' model for their album 'In Rainbows,' bypassing traditional label distribution
• The first-ever TikTok-exclusive album release with interactive fan remixing capabilities
• NFT-backed digital collectibles that unlocked exclusive studio content
• AI-generated personalized song variations based on listener preferences

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