Which innovative marketing campaign first introduced the concept of 'citizen science' to promote consumer participation in scientific research?

In the competitive world of science marketing, understanding historical campaigns is crucial for innovation. This trivia question focuses on a groundbreaking marketing campaign that revolutionized how scientific products are introduced to consumers. Test your knowledge of how scientific products have been marketed and positioned throughout history and see if you can identify this influential campaign that changed industry standards.

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The Cornell Lab of Ornithology's 'eBird' platform (2002)
NASA's 'Be A Martian' campaign (2009)
CERN's 'Large Hadron Collider@Home' program (2004)
National Geographic's 'Genographic Project' (2005)