Which sports retailer pioneered the use of 'Connected Fitness' apps as a data collection strategy to better understand customer workout habits and inform product development?

The sports retail industry has undergone significant transformations in recent years, with technology driving new consumer experiences both in-store and online. Major athletic brands have had to adapt quickly to changing consumer behaviors, particularly in how they use data analytics to tailor their product offerings and marketing strategies. Test your knowledge about how leading sports retailers are leveraging retail analytics to stay competitive in this rapidly evolving market!

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Under Armour (with its acquisition of MapMyFitness, MyFitnessPal, and Endomondo)
Nike (with Nike+ and Nike Training Club)
Adidas (with Runtastic and miCoach)
Puma (with Pumatrac)