Which store layout strategy is known as the 'Gruen Transfer' effect, named after architect Victor Gruen?

Store layouts are carefully engineered to influence customer behavior and maximize sales. From strategic product placement to traffic flow patterns, retailers employ various psychological tactics to guide shoppers through their stores. This poll tests your knowledge about a specific store layout strategy that has revolutionized how retailers design their spaces to increase time spent shopping and boost impulse purchases.

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The psychological moment when a shopper transitions from purposeful buying to browsing and impulse purchasing due to disorienting store layouts
Placing essential items at the back of the store to force customers to walk through the entire space
The practice of arranging complementary products next to each other to encourage bundled purchases
Designing narrow aisles that slow down customer movement to increase product exposure time