Which major sports retailer first introduced in-store "treadmill testing zones" that allow customers to run on different surfaces before purchasing running shoes?

The sporting goods industry is constantly evolving with new retail concepts that enhance the customer experience. From interactive fitting rooms to immersive product testing zones, sports retailers are finding innovative ways to engage customers. Test your knowledge about one groundbreaking retail innovation that revolutionized how customers shop for athletic footwear!

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• Nike's House of Innovation
• The Runner's Lab by Asics
• Adidas Runbase
• Under Armour Performance Centers

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