Which major retailer first implemented an AR 'Virtual Fitting Room' technology at scale in 2017, allowing customers to visualize furniture in their homes before purchasing?

Augmented Reality (AR) has revolutionized the retail landscape, transforming how consumers interact with products before purchase. From virtual try-ons to interactive product demonstrations, AR bridges the gap between physical and digital shopping experiences. Test your knowledge about this cutting-edge retail technology that's reshaping consumer decision-making and brand engagement strategies.

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IKEA
Amazon
Wayfair
Target