Which product innovation fundamentally transformed film marketing and influenced how studios develop movie franchises?

The film industry has undergone massive changes in how movies are marketed and distributed to audiences. One particular innovation dramatically changed how studios predicted opening weekend success and influenced product development decisions throughout Hollywood. Test your knowledge about this transformation in film marketing strategy that revolutionized the business model for major studio releases.

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The tracking poll system that predicts opening weekend box office
The focus group screening method for test audiences
The MoviePass subscription service model
The green-band/red-band trailer classification system