Which packaging innovation, introduced in 1963, was initially criticized for being wasteful but went on to revolutionize the beverage industry by improving convenience and portability?

Packaging innovations have played a crucial role in the success of many products throughout history. Some packaging breakthroughs not only protected products but fundamentally changed how consumers used them, creating entirely new market categories. This trivia question explores one of the most significant packaging innovations that revolutionized a common household product and created a billion-dollar industry segment.

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The pull-tab aluminum can by Ermal Fraze
The Tetra Pak aseptic carton by Ruben Rausing
The PET plastic bottle by Nathaniel Wyeth
The aerosol spray can by Erik Rotheim