Which innovative product launch strategy did Disney use for 'Avengers: Endgame' that contributed to its record-breaking $1.2 billion opening weekend?

Major film studios invest millions in strategic product launches to maximize opening weekend box office returns. From timing releases around holidays to coordinated merchandise drops, the product launch strategy can make or break a blockbuster. Test your knowledge of how Hollywood's marketing machine operates to create those record-breaking opening weekends that determine a film's financial trajectory.

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