Which prescription medication was the first to launch a major direct-to-consumer (DTC) advertising campaign in the US after FDA regulations changed in 1997?

The pharmaceutical industry revolutionized its marketing approach in the 1990s when regulations changed to allow direct-to-consumer advertising of prescription medications. This shift transformed how medical products were promoted, creating a new relationship between patients, physicians, and pharmaceutical companies. This poll tests your knowledge about a pivotal moment in medical marketing history that changed how patients interact with healthcare decisions.

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