Which celebrity's endorsement deal with Diageo for their tequila brand Casamigos resulted in a acquisition worth up to $1 billion in 2017?

Celebrity endorsements have been a cornerstone of marketing for decades, but in recent years, some deals have transcended traditional sponsorships to become equity partnerships worth astronomical sums. These strategic alignments between brands and celebrities can transform both the company's market position and the celebrity's wealth. Test your knowledge about one of the most lucrative endorsement deals in business history!

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