Which pharmaceutical company launched the first direct-to-consumer TV ad for a prescription drug after the FDA relaxed broadcast advertising regulations in 1997, revolutionizing medical marketing?

The pharmaceutical industry has created some of the most recognizable and impactful marketing campaigns in medical history. These campaigns not only help build brand awareness but also educate patients about treatment options. This trivia question focuses on a groundbreaking marketing strategy that changed how prescription medications are advertised directly to consumers, creating a significant shift in the medical retail landscape.

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Pfizer with Viagra
Schering-Plough with Claritin
Eli Lilly with Prozac
Johnson & Johnson with Tylenol