Which gaming company first introduced a fully immersive VR retail experience allowing players to physically 'try on' digital cosmetic items before purchase?

In-game shopping and virtual marketplaces have evolved dramatically in recent years, transforming how players interact with digital economies. From cosmetic skins to fully customizable avatars, gaming companies have perfected the art of virtual retail. This poll tests your knowledge about a groundbreaking virtual reality retail innovation that changed how players experience in-game shopping. Can you identify the company that pioneered this transformative approach?

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Epic Games with their 'Fortnite Fashion Week' VR mirrors (2019)
Roblox with their 'Metaverse Boutique' system (2021)
Minecraft Marketplace with their 'BlockFit' technology (2020)
Valve with their 'Steam Wardrobe' platform (2022)