Which streaming service first popularized the 'binge-watching' model by releasing entire seasons of original content at once?

Before streaming services dominated our entertainment consumption, traditional media companies rarely considered the 'all-at-once' release strategy for TV shows. One streaming giant revolutionized viewing habits by introducing the binge-watch model, fundamentally changing how audiences engage with content and transforming the entertainment industry's customer experience approach forever. Can you identify which company pioneered this game-changing retail innovation?

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Netflix with 'House of Cards' in 2013
Hulu with 'The Handmaid's Tale' in 2017
Amazon Prime with 'Transparent' in 2014
HBO with 'Game of Thrones' in 2011