Which innovative retail strategy did Celestron implement in 2018 that revolutionized how consumers try telescope products before purchasing?

The astronomy industry has seen remarkable product marketing evolution over the past decade, with telescopes, star-tracking apps, and observational equipment becoming increasingly consumer-friendly. Major astronomy brands have developed distinctive marketing strategies to appeal to both professional astronomers and amateur stargazers. Test your knowledge about how these companies have positioned their products in this specialized market!

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Virtual Reality Stargazing Stations allowing customers to test telescope views through VR headsets in retail stores
Astronomy Product Subscription Boxes sending sample eyepieces and accessories monthly
Night Sky Rental Program with full refund of rental fees upon telescope purchase
Blockchain-verified ownership certificates for limited edition commemorative telescopes