Which celebrity's beauty brand reached a $1 billion valuation in just 18 months by leveraging direct-to-consumer sales and social media marketing strategies?

In today's competitive market, celebrities often leverage their fame to create successful product lines and retail empires. Many stars have transformed from entertainers to retail moguls by implementing innovative brand strategies. This poll tests your knowledge about a famous celebrity who revolutionized the beauty industry with a distinctive approach to customer insights and marketing that led to unprecedented success.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty