Which film franchise collaboration resulted in the highest-grossing consumer product line in entertainment history, surpassing $100 billion in lifetime retail sales?

Major film franchises often extend their reach through strategic brand collaborations, creating unique products that connect fans to their favorite movies beyond the theater experience. These partnerships can generate significant revenue streams while building deeper brand engagement. How well do you know these notable film industry collaborations that changed the product landscape?

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Marvel's Avengers partnership with Lego
Star Wars partnership with Hasbro
Harry Potter partnership with Warner Bros. Consumer Products
Jurassic World partnership with Mattel