Which gaming product launch pioneered the concept of midnight release parties that evolved into global retail festivals with cosplay events, developer appearances, and collectible merchandise giveaways?

In the world of gaming, some product launches have become iconic events that transform into full-blown retail festivals. These moments often feature innovative marketing approaches, limited editions, and midnight release parties that gaming enthusiasts eagerly anticipate. This trivia question tests your knowledge of one particularly famous gaming retail phenomenon that changed how games are sold and marketed.

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Halo 2 (2004)
Final Fantasy VII (1997)
World of Warcraft (2004)
Grand Theft Auto: San Andreas (2004)