Which retailer first launched a large-scale Augmented Reality (AR) mobile app allowing customers to visualize furniture and home décor in their actual living spaces?

Augmented Reality has transformed how consumers interact with products before purchase, blending virtual elements with the physical shopping experience. This technological innovation has evolved rapidly over the past decade, with pioneering companies introducing groundbreaking AR applications that changed retail forever. Test your knowledge about when this game-changing technology first made its significant debut in mainstream retail.

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IKEA (with IKEA Place app in 2017)
Amazon (with AR View feature in 2019)
Wayfair (with WayfairView in 2020)
Target (with See It In Your Space in 2018)