Which major sports retailer first introduced the 'endless aisle' omnichannel concept that allows in-store customers to order out-of-stock items for home delivery?

The sporting goods industry has undergone significant transformation in how products reach consumers. From traditional brick-and-mortar to sophisticated omnichannel strategies, retailers have evolved to meet changing consumer preferences. This poll tests your knowledge about a pivotal moment in sports retail omnichannel innovation that changed how customers interact with athletic brands and products. Do you know which major sporting goods retailer pioneered this game-changing approach?

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