Which outdoor retailer was the first to create a self-imposed 'Earth tax' by pledging 1% of sales to environmental preservation efforts, helping launch the '1% for the Planet' movement?

Test your knowledge about leading nature-focused retailers that have shaped the sustainable products industry! These companies have revolutionized how we think about environmental impact in consumer goods and have built their brand identities around conservation and sustainability. Can you identify which company pioneered what innovation?

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REI (Recreational Equipment Inc.)
Patagonia
The North Face
L.L. Bean