Which major retailer built its customer engagement strategy around the Norse mythology concept of 'Hygge' (coziness and comfortable conviviality) to create its distinctive in-store experience?

Folklore and mythology have long been powerful tools in retail branding and customer engagement. Ancient stories resonate with consumers on a subconscious level, creating emotional connections to products and services. This poll explores how one famous mythological concept has been leveraged by a major retailer to create a distinctive customer experience and brand identity. Test your knowledge of where mythology meets modern retail strategy!

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IKEA
Anthropologie
Crate & Barrel
Pottery Barn