Which artist pioneered the 'surprise drop' album release strategy in 2013, revolutionizing how music products are launched in the digital era?

In the world of pop culture, certain product launches have transcended mere commercial releases to become cultural phenomena. These events have fans camping outside stores, crashing websites, and creating unprecedented buzz across social media platforms. This trivia question tests your knowledge of one of the most remarkable product launch strategies that changed how entertainment products are released to the public.

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• Beyoncé with her self-titled visual album
• Drake with 'If You're Reading This It's Too Late'
• Taylor Swift with '1989'
• Kanye West with 'Yeezus'

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