Which company pioneered the 'Biodiversity Partnership' advertising model in the 1990s, paying indigenous communities for traditional knowledge used in their natural product formulations?

The natural products industry has seen some revolutionary marketing campaigns that changed consumer perceptions and buying habits. These campaigns not only promoted specific products but also helped mainstream environmental consciousness and sustainability. Test your knowledge about these landmark advertising initiatives that transformed how we think about and purchase products from the natural world.

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The Body Shop
Burt's Bees
Origins
Aveda