Which iconic beverage brand attempted to completely redesign its packaging in 1985, resulting in one of the biggest marketing blunders that later became a pop culture reference point for failed rebranding?

In the world of consumer products, packaging isn't just functional—it's a crucial part of brand identity and marketing strategy. Sometimes, a package redesign becomes so culturally significant that it enters pop culture history. This trivia question focuses on one of the most famous packaging transformations in retail history that initially faced massive consumer backlash but later became an iconic case study in marketing and design circles.

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Coca-Cola with 'New Coke' and its accompanying packaging
Pepsi with the 'Crystal Pepsi' clear bottle design
Snapple with its transition from glass to plastic bottles
Dr Pepper with its '23 flavors' minimalist rebrand