Which innovative retail design strategy did Nike first introduce in 2018 that uses mobile app data to completely personalize the in-store shopping experience?

The sporting goods industry has transformed dramatically in recent years with technological advancements and changing consumer expectations. Major brands are constantly evolving their retail strategies to create more immersive and personalized shopping experiences. Test your knowledge about recent innovations in sports retail that have revolutionized customer engagement and shopping behaviors in this competitive market!

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Nike Rise (stores that adapt displays based on local sporting events)
Nike Live (neighborhood-specific stores curated by local purchasing data)
Nike House of Innovation (flagship stores with digital art installations)
Nike By You Studios (in-store custom design stations with real-time production)