Which film franchise's product collaborations reportedly generated over $2 billion in retail sales for its featured brands, despite the actual movie product placement deals being worth only about $160 million?

Product placement in films and TV shows has evolved from subtle background appearances to strategic brand collaborations worth millions. These carefully orchestrated endorsements can launch products into cultural phenomena overnight or revitalize established brands. Test your knowledge about some of the most impactful product placement collaborations that transformed both the entertainment industry and retail landscapes.

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James Bond
Marvel Cinematic Universe
Fast & Furious
Mission: Impossible