Which revolutionary marketing strategy was first pioneered by the Broadway musical 'Hamilton' that fundamentally changed how theatrical productions attract younger audiences?

The performing arts industry has evolved its marketing strategies dramatically in recent years, competing for audience attention in an increasingly digital world. From Broadway to local community theaters, performing arts organizations have had to reimagine their approach to attracting audiences. This trivia question focuses on a groundbreaking marketing strategy that changed how theaters connect with potential patrons. Test your knowledge of performing arts marketing innovations!

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Digital lottery system with $10 tickets, named after Alexander Hamilton's face on the bill
Releasing a free mixtape of show songs before the official cast recording
Creating character-based social media accounts that interact with fans in real-time
Implementing a subscription-based streaming model for rehearsal footage