In 2011, Netflix attempted to split its DVD-by-mail and streaming services into two separate companies. What was the short-lived name of the proposed DVD-only service that was abandoned after customer backlash?

In the business world, few companies have executed as dramatic a strategic pivot as Netflix did in the early 2010s. This shift fundamentally changed their business model and ultimately positioned them as a dominant force in entertainment. Test your knowledge about this famous marketing strategy transformation that has become a case study in business schools worldwide.

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Qwikster
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