Which Broadway musical pioneered the use of a custom-designed signature scent diffused throughout the theater as part of its immersive audience experience?

The performing arts industry has long used innovative product design techniques to enhance audience experiences. One fascinating example is the use of custom scents in theaters - a form of sensory marketing designed to create memorable, immersive experiences. These signature fragrances are carefully crafted to evoke specific emotions related to each production, creating a multisensory theatrical experience that audiences often don't consciously notice but subconsciously remember. Test your knowledge about this unique aspect of performing arts product design!

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The Phantom of the Opera
Wicked
Hamilton
The Lion King