Which innovative social media advertising campaign is credited with pioneering the 'unboxing phenomenon' that revolutionized how pop culture collectibles and merchandise are marketed online?

The landscape of pop culture retail has been dramatically transformed by social media advertising strategies. Major brands now allocate substantial portions of their marketing budgets to platforms that didn't exist 20 years ago. This poll tests your knowledge about a groundbreaking social media advertising campaign that changed how pop culture products are marketed online and created a new standard for viral retail promotion.

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Kylie Jenner's Lip Kit Instagram Stories (2015)
Disney and YouTube influencer collaboration program (2014)
Supreme's Twitter drop announcements (2016)
Nike's Snapchat exclusive sneaker releases (2017)