Which ancient civilization pioneered the first known 'loyalty program' where frequent customers received clay tokens that could be exchanged for discounts on future purchases?

Before modern loyalty programs and customer engagement strategies, ancient civilizations developed sophisticated methods to maintain customer relationships and promote their goods. From branded pottery in ancient Greece to merchant loyalty tokens in Rome, early retailers understood the power of customer retention. This trivia explores how ancient civilizations pioneered retail customer engagement techniques that still influence modern business practices today.

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Ancient Rome, where merchants issued 'tesserae' tokens to valued customers around 100 BCE
Ancient Egypt, where papyrus 'reward scrolls' were given to noble customers of royal markets
Mesopotamia, where clay tablet 'purchase records' accumulated benefits for temple market shoppers
Ancient China, where Han Dynasty silk merchants provided 'return customer jade pieces' to frequent buyers