Which renowned architecture firm dramatically rebranded in 2014, replacing their 38-year-old logo with a controversial minimalist wordmark that eliminated their distinctive geometric symbol?

Many renowned architecture firms have evolved their corporate identities over time, reflecting changes in design philosophy, market positioning, and visual trends. The visual identity of architecture practices often communicates their design approach before clients even see their portfolio. This trivia tests your knowledge about the branding history of major architectural practices that have significantly influenced the built environment.

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• Foster + Partners
• Gensler
• Zaha Hadid Architects
• SOM (Skidmore, Owings & Merrill)

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