Which Broadway musical pioneered the strategy of releasing a 'concept album' BEFORE the show opened, creating unprecedented pre-show demand and becoming a marketing template followed by many subsequent productions?

The performing arts industry has seen some remarkable retail marketing strategies that transformed shows from simple productions to cultural phenomena. From innovative promotional campaigns to groundbreaking merchandise approaches, theaters and production companies have found creative ways to extend their brands beyond the stage. Test your knowledge of the business side of performing arts with this question about a revolutionary Broadway marketing strategy.

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• Jesus Christ Superstar (1971)
• A Chorus Line (1975)
• Cats (1981)
• The Phantom of the Opera (1986)

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