Which celebrity was the first to launch a tiered loyalty program that offered exclusive product access based on customer spending patterns?

In the world of retail and celebrity partnerships, loyalty programs have evolved dramatically. Famous people have increasingly leveraged their personal brands to create innovative customer retention strategies. This trivia question tests your knowledge about which celebrity pioneered a particularly groundbreaking loyalty program that changed how brands think about customer experience and engagement.

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Rihanna with Fenty Beauty's 'Navy Tiers' program in 2019
Gwyneth Paltrow with Goop's 'Goop Insider' multi-level membership in 2017
Kylie Jenner with Kylie Cosmetics' 'Glam Levels' in 2018
Jay-Z with Tidal's 'Sound Circles' membership tiers in 2016