Which retail giant pioneered the use of indoor mapping technology that allows customers to navigate store aisles and locate specific products using their smartphones?

The intersection of geography and retail has created powerful new shopping experiences. Location-based technologies have transformed how retailers connect with customers and optimize their operations. This trivia question explores one of the most significant geographic innovations that has changed how consumers navigate and experience retail environments. Test your knowledge about how digital mapping has evolved in the retail space!

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Target, with its Store Mode feature that launched in 2012
Walmart, with its Store Assistant app released in 2018
IKEA, with its Store Navigator system introduced in 2015
Home Depot, with its Product Locator platform from 2014