Which retail brand holds the Guinness World Record for the 'Largest Package Unboxing' as a product launch event, where they unveiled a 2,500 square foot box in Times Square?

The retail industry has seen some extraordinary achievements documented in the Guinness World Records. From massive shopping malls to innovative product displays, retailers have pushed boundaries to stand out. This poll explores a notable retail world record that redefined brand positioning through an extreme approach to customer experience. Test your knowledge about this remarkable retail milestone that garnered international attention and changed how we think about immersive brand environments.

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Samsung (for Galaxy S8)
Apple (for iPhone X)
Microsoft (for Xbox Series X)
Amazon (for Echo Show)