Which pioneering technology, invented in 1999, first enabled retailers to accurately track in-store customer movement patterns and revolutionized retail customer analytics?

The field of retail customer analytics has transformed how businesses understand consumer behavior. Before digital tracking, innovative methods were developed to capture in-store customer patterns. One breakthrough technology from the 1990s revolutionized how retailers could analyze customer movements and interactions with products in physical stores, leading to the modern customer analytics industry we know today. Test your knowledge about this pivotal invention that changed retail analytics forever!

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PathTracker® by Sorensen Associates - a ceiling-mounted infrared camera system that created heat maps of customer movement
ShopperTrak by Bill Martin - an electromagnetic field generator that detected customer-worn badges
RetailSense by IBM - ultrasonic sensors embedded in shopping carts that triangulated shopper positions
CustomerFlow by Intel - RFID-enabled floor tiles that measured foot traffic pressure patterns