Which global coffee retailer named itself after a character from the ancient Greek myth of the Argonauts, choosing this nautical mythology figure to represent their seafaring coffee tradition?

Test your knowledge of how mythology and folklore have influenced retail branding and marketing strategies. Throughout history, retailers have borrowed elements from ancient stories to create compelling brand narratives and memorable customer experiences. From product names to store designs, mythological elements have shaped how companies connect with consumers on a deeper, archetypal level. Can you identify this famous retail success story that leveraged mythological symbolism?

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