Which major retail brand faced significant backlash in 2019 for appropriating and trademarking traditional Mexican textiles patterns in their clothing line?

Traditional cultural practices and artifacts are increasingly being commercialized and branded in today's global marketplace. This intersection of heritage and commerce creates unique brand identity challenges and opportunities. How well do you understand the successes and failures of cultural tradition branding? Test your knowledge about a significant brand identity shift that attempted to honor cultural traditions while expanding market reach.

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Carolina Herrera
Zara
H&M
Urban Outfitters