Which renowned architectural firm deliberately chose red as its primary brand color to symbolize energy and passion, contrary to the industry's typical blue/gray palette?

In the architecture industry, firms carefully select their brand colors to convey specific values and qualities to potential clients. These visual identities often reflect the firm's design philosophy, approach to sustainability, or historical legacy. Test your knowledge of how major architectural firms have leveraged color psychology in their branding strategies.

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Foster + Partners
Gensler
Kohn Pedersen Fox (KPF)
REX Architecture