Which celebrity is credited with creating the first major successful celebrity-retail brand collaboration in 1985, revolutionizing how famous people partner with retailers?

Celebrity brand collaborations have become a cornerstone of modern retail strategy, with stars lending their names to everything from clothing lines to fragrance collections. But do you know which famous personality pioneered this now-common practice? Test your knowledge of this pivotal moment in retail marketing history that forever changed how brands leverage star power to boost sales and reach new audiences.

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Michael Jordan with Nike for Air Jordan
Elizabeth Taylor with Elizabeth Arden for 'Passion' perfume
Jaclyn Smith with Kmart for her clothing collection
Cher with Benetton for her fashion line