Which famous beverage brand completely reversed its declining sales in the 1990s by introducing blue packaging, revolutionizing its identity in pop culture?

Product packaging in the pop culture world isn't just about protection - it's about creating instant recognition and sometimes even cultural phenomena! From collectible designs to nostalgic color schemes, packaging can elevate products to iconic status. This trivia question explores a famous packaging pivot that changed a brand's trajectory in pop culture forever. Test your knowledge of how strategic design choices can transform a product's place in the cultural zeitgeist!

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Pepsi with its 'Project Blue' redesign
Sprite with its 'Obey Your Thirst' campaign
Mountain Dew with its 'Do the Dew' extreme makeover
Dr. Pepper with its '23 Original Flavors' rebrand