Which linguistic device was deliberately employed in Apple's famous 'Think Different' campaign to make it more memorable and distinctive?

In the world of language and linguistics, advertising slogans and taglines often employ clever linguistic devices to make brands memorable. From rhetorical flourishes to phonetic strategies, these linguistic masterpieces have shaped consumer behavior and entered our cultural lexicon. This trivia poll tests your knowledge about a famous language-focused campaign that revolutionized how linguistics intersects with branding. Can you identify the correct linguistic innovation behind this influential tagline?

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Grammatical incorrectness (using an adjective 'different' where an adverb 'differently' would be grammatically correct)
Phonetic minimalism (using only monosyllabic words to create sharp cognitive impact)
Syntactic parallelism (creating a balanced structure mirroring IBM's 'Think' slogan)
Morphological innovation (creating a new compound word from 'think' and 'different')