Which celebrity's 2019 beauty brand collaboration set a retail record by selling out completely online in less than 10 minutes, crashing the website and establishing new benchmarks for celebrity product launches?

Celebrity brand collaborations have revolutionized retail marketing strategies, creating unprecedented consumer engagement and sales records. These partnerships leverage star power to transform ordinary products into must-have items, often selling out within minutes of launch. Test your knowledge about one of the most significant celebrity-brand partnerships that changed the retail landscape and set new standards for influencer marketing.

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Kylie Jenner's collaboration with Ulta Beauty
Lady Gaga's Haus Laboratories with Amazon
Shane Dawson x Jeffree Star Conspiracy Collection
Rihanna's Fenty Beauty with Sephora