Which gaming company first introduced a successful virtual marketplace where players could purchase digital items using real currency for their avatars?

The gaming industry has pioneered innovative retail strategies that blend physical and virtual worlds. From in-game purchases to virtual showrooms, gaming companies have created new revenue streams and shopping experiences that traditional retailers are now trying to emulate. Test your knowledge about how gaming has transformed retail technology and customer engagement in virtual environments.

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• Second Life (Linden Lab, 2003)
• World of Warcraft (Blizzard, 2004)
• The Sims Online (EA, 2002)
• Habbo Hotel (Sulake, 2000)

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