Which publishing house strategically repositioned its brand in the early 2000s by launching the 'Penguin Classics Deluxe Edition' with famous graphic novelists and artists creating distinctive cover art?

Major publishing houses each have their distinct brand positioning in the literary market. They carefully cultivate specific identities that attract certain authors and readers. This strategic positioning influences everything from manuscript acquisition to cover design and marketing campaigns. How well do you know the brand positioning strategies of famous publishing houses? Test your knowledge about how these literary giants have carved out their unique market positions!

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Penguin Books
HarperCollins
Simon & Schuster
Hachette Book Group