Which groundbreaking brand storytelling campaign featured an alternate reality game with cryptic websites, physical artifacts, and social media accounts that revealed a story months before the book's release?

Brand storytelling has transformed how publishing houses and authors market their literary works. In recent years, immersive narrative marketing campaigns have helped previously unknown authors become bestsellers and revitalized classic literature for new generations. Test your knowledge about this fascinating intersection of marketing strategy and the literary world!

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The 'S.' campaign for J.J. Abrams and Doug Dorst's experimental novel, which included mysterious postcards and telegrams found in libraries across the country
The 'Gone Girl' campaign, which created fake police reports and evidence websites documenting Amy Dunne's disappearance before the novel's publication
The 'Night Circus' campaign, where performers in red scarves appeared in major cities to stage impromptu circus acts promoting Erin Morgenstern's debut
The 'House of Leaves' campaign, featuring hidden symbols in bookstore windows that led participants to underground reading rooms with manuscript fragments