Which candy experienced a 65% sales increase after being prominently featured in a major film, creating one of the most successful product placement impacts in cinema history?

The film industry has seen some extraordinary product placement and marketing campaigns that transformed both movies and brands simultaneously. These partnerships often represent millions in marketing value and can significantly boost consumer awareness and loyalty. This trivia question explores one of the most famous examples of product integration that created a measurable sales phenomenon in the retail world following a film's release.

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Reese's Pieces in 'E.T. the Extra-Terrestrial' (1982)
M&M's in 'The Goonies' (1985)
Skittles in 'Stranger Things' (2016)
Hershey's Chocolate in 'The Hunger Games' (2012)