Which innovative marketing campaign strategy, launched in 2009, dramatically transformed Broadway ticket sales by introducing a new pricing model that's now standard across the performing arts industry?

Before the lights dim and the curtain rises, performing arts organizations engage in sophisticated marketing strategies to fill seats and build their brand. This trivia question explores a famous pivot in performing arts marketing that revolutionized audience development and changed how cultural institutions promote their offerings. Test your knowledge about this significant shift in arts marketing history!

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Broadway's 'Rush Ticket' digital lottery system
The Metropolitan Opera's 'Live in HD' broadcast series
Broadway Week's '2-for-1 Ticket' promotion
Lincoln Center's 'Arts for All' subscription model